Customer Appreciation Day 2014

By the numbers

16,812 pickle slices – sliced by hand with a mandolin from 989 cucumbers, boiled in brine, spices and fresh garlic

1,549 pounds freshly ground chuck, all-natural, locally sourced, grilled til flavorful just slightly pink juicy beefiness inside

256,060 french fries, seasoned with sea salt and we can’t tell you what else

187 cases assorted soft drinks and bottled waters, iced in tubs

179 strollers and little passengers

2156 cars, trucks and SUVs to park

250 spaces for those cars

8 parched, dusty, sunburned bodies plus 2 off-duty Gilbert Police to help direct parking of all those cars

344 dozen freshly-baked buns…sliced and lightly buttered and griddled to brown and crisp on 60% of the bun surface

258 pounds of sliced sharp Wisconsin cheddar

4130 customers to appreciate with a free meal for their business and support for the past eight years

326,632 other customers to thank for their support this past year

48 really tired but gratified Joe’s Farm Grill employees to serve 4130 guests that day before going out that night to their own special appreciation dinner


Join us Wednesday, November 5, 2014 for Customer Appreciation Day (“Free Day”), serving free Farm Burgers with cheddar, fries, condiments and drink from 10 am to 3 pm. Closed at 3 pm for remainder of day and night. One meal per person, must be present. Half-burger served for younger children. Sorry, no gluten-free or vegetarian options. This is all we have…but it’s FREE!

We call it FREE DAY…

  • Posted October 11, 2013 by Joe's Farm Grill


In keeping with our tradition it’s a pleasure to announce our seventh annual Customer Appreciation Day. This year we will serve a free meal on Wednesday, November 6th.

Here’s the deal…

1. The menu – Farm burger with cheddar cheese, french fries, beverage, and all the fixings, including our homemade pickles. Absolutely Free!
2. Serving 10 a.m. to 3 p.m. only. Must be in line prior to 3 p.m. to be served. The restaurant will close for the remainder of the day and night at 3 p.m.
3. One meal per guest. Each guest must be in line to personally receive his or her own meal. This is strictly enforced even though it causes people “gas” every year. Please plan accordingly. (The person waiting in the car, or saving a table, or ill at home, is just not going to get a meal from you.) Sorry, but there is no other way.
4. Young children (under 6 or so), especially those in strollers, will be served a half burger. This is still a perfectly suitable meal and we thank you for understanding.
5. We can take no phone orders, to go orders, or any special requests. The one exception is we will be happy to make your burger with no cheese.

The reason we stay closed for the evening is so we can appreciate our employees by taking them out for a special dinner.

From all of us at Joe’s Farm Grill, we hope you will hear our “We appreciate your business”, and taste our appreciation as well.

5th Annual Hot Dog Days of Summer

  • Posted August 31, 2013 by Anthony
  • 1 Comment

School is back in session. Vacations are over. It’s “autumn” in the valley? No, it’s still summer–the “dog days” of summer. And eleven of the tastiest, most creative hot dogs ever are just the right antidote for the summer doldrums. Join us for our 5th annual Hot Dog Days through the entire month of September. Also, we’re featuring one of our favorite specialty milkshakes, Butter Pecan (w/ homemade butterscotch caramel sauce) all month.

Joe’s Farm Grill features all-beef, natural casing hot dogs (they “snap!”) made locally by Schreiner’s Fine Sausages. Each is served in a grilled split-top bun and comes with fries or your choice of side.

Hot Dog Descriptions 2013

It’s that time of the year again…

  • Posted January 25, 2013 by Joe's Farm Grill


It’s that time of year again. You think we mean the Super Bowl game. Nope. We mean the Joe’s Farm Grill tradition of bringing the football rivalry into the kitchen, pitting champion cities against each other not with a ball on a field, but with a culinary creation on your plate. This year is no exception.

Representing the west coast, we have the San Francisco 49ers, famed for their Super Bowl record and impressive defense, this year celebrated by our own spin on the Bay City’s Shrimp Louie Sandwich. Get ready for a classic shrimp salad tossed in creamy Louie sauce, bedded on farm-grown butterhead lettuce, and topped with avocado and hard-boiled egg on a grilled sourdough roll. Finish up your tribute to the Golden Gate and a possible sixth championship by enjoying our homemade garlic fries on the side.

From the east side, we welcome the Baltimore Ravens to the table, whose roller coaster of a season has landed them in the biggest game of the year. We recognize their achievement with Baltimore’s own Pit Beef Sandwich: thinly sliced beef top round cooked medium rare over charcoal and piled high on a Kaiser roll, slathered with creamy horseradish “Tiger sauce” and garnished with white onion and homemade pickles. Paired with four crunchy onion rings, this sandwich is so good it might make the Ravens say “Nevermore” to the 49ers.

This year’s Super Bowl specials will be available up to and including Super Bowl Sunday, February 3, 2013. Enjoy the competition and remember that rivalries may flourish, but in the end, it’s all about family.

Thanks from the Joe’s Farm Grill team.

Farm Grill Closed Wednesday, September 5th

  • Posted September 1, 2012 by Joe's Farm Grill
  • 1 Comment


You wait in line to order, wait for your food to be prepared, wait for the restrooms to open up…. But after Wednesday you wont have to wait (as long) to get your fountain beverage. We are installing a re-designed beverage and condiment station that doubles the number of fountain heads in a mirror image. Plus, we’re taking the down time to do some other projects that wont be as visible but will help us serve you better. We appreciate your business and will keep working hard to earn it every day! That reminds me, customer appreciation day (better known as FREE CHEESEBURGER DAY) is right around the corner—Wednesday, November 7. More details soon.

A Tale of Two Windows.

  • Posted March 31, 2012 by Joe's Farm Grill


Recently received from a customer:

I love the food here. Breakfast. Lunch. Dinner. Unfortunately every time I come there is only 1 order window with a long line. My last visit was a Friday evening at 6:30 and we waited in line for an hour with only 1 order window open. Food is great but would love faster service!!


Dear LB,

Thanks for your feedback, shared by so many of our customers. First let me say that I most definitely feel your pain. I hate to wait in line – at the bank, at Walmart, in traffic…anywhere! And, as the owner/operator of Joe’ Farm Grill, I can assure you there is no one on the planet who would more like that line to move faster. Faster line equals more (and happier) customers which equals more $, etc.

Think about this with me. When I wait in line at the bank and only one teller is open, I feel just like you do. It is obvious that the more teller windows open the faster my service would be. Two tellers would cut my wait time in half, three would cut it by 3x, etc., and I am exactly correct in my assumption. This is because when I am done with my teller (or cashier at Walmart) I am totally done with my transaction. I have my deposit receipt or my groceries and I am one my way. There is nothing left to do.

This is not the case at JFG, or at any restaurant for that matter. When we finish taking your order our work has just begun. We have to season and grill your burger, butter and grill the bun, fry the onion rings (already hand-cut and breaded, of course), assemble and dress the salad with all it’s toppings, build the pizza with it’s layers of ingredients and grill it, and spin the fresh strawberry milkshake. Waffles, pancakes, eggs, all cooked fresh to order… you get the point. We must manufacture each product you’ve ordered. This is the great difference between our business and the bank or retail store.

And LB, here’s the bottom line. Our speed of service is limited, not by how many cash registers or windows we have open, but by our ability to cook only so much delicious food in so much space in so much time. Our staff currently is able to cook and serve between 130 and 150 meals per hour, or one meal every 25 seconds or so. When you look inside and watch the activity, we are working on about 35-40 meals at a time. And for every order that is being taken at the window, an order is being picked up at the opposite window. Our employees, managers, and equipment are being pushed to their limits whenever you see that line form. And no one is complaining, just working hard to see that your food is always special and served as quickly as possible. Everyone takes a lot of pride in this.

But, still, why only one cash register? Because about 85% of the time the orders generated by one continuous cash register fill up our production ability (we do utilize two cash registers together about 15% of the time). When we try to maximize the order- taking input by constantly opening two windows, we can, of course, shorten your time waiting to order, but this doesn’t do anything to shorten the time It takes to prepare your food. More windows equals more orders in but not more orders out. So to shorten your wait in line to order is to lengthen your wait for your food. We’ve learned from experience that this actually slows down our kitchen, compromises our food quality, and creates more competition for seating amongst guests – twice as many who are now waiting twice as long for their food after they’ve ordered it.

LB, here’s my commitment to you and to all of our guests. One, we won’t cut corners or compromise our passion to serve only the best food we know how. Two, we will never stop trying to improve our systems and training so that we can use two windows more often and prepare more meals per hour, thus speeding up our service.

In the mean time, please continue to enjoy the park- like setting, the unique trees and architectural details, smell the citrus blossoms, and use the time in line to catch up with your dining companions or even strike up a conversation with a fellow line- waiter. “Can you believe that so many of us are waiting in line…for a burger? It sure better be good!”

We all will be doing our best to make sure it is.

Best regards and sincere appreciation for your patience and support,

Tim Peelen

Burger for $5?

  • Posted October 10, 2011 by Joe's Farm Grill
  • 1 Comment

Burger for $5

That’s right, it’s our 5th anniversary and to celebrate we are selling our delicious Farm Burger, Farm Chicken Sandwich, and BBQ Pork Sandwich for just 5 bucks. Well we aren’t crazy, it’s just for the next 5 days. So pack up the fam and come and see us. It’s going to be a beautiful week, so enjoy our abundant outdoor seating, maybe even bring a picnic blanket!

Set Your DVR’s

  • Posted May 6, 2011 by Joe's Farm Grill
  • 1 Comment


… to ABC 15, 11a.m. to noon, Friday, May 13th (our lucky day?), as Joe represents the Farm Grill on Sonoran Living’s 2011 Burger Challenge. On this live-aired show, he’ll be cooking up one of our famous burgers in all its glory. Make sure to watch carefully so that you can correctly answer a question and win your own free burger (check back on this blog/wall on Saturday, May 14 for details).

Speaking of free burgers… I just got done doing my little part in helping Joe’s Real BBQ serve 5,696 free meals yesterday from 11 a.m. to 8:40 p.m. (I count the plates . Wow, I Know!). Here at the Farm Grill, we will celebrate our own Customer Appreciation Day on Wednesday, November 2, from 10 a.m. to 3 p.m. We’ll serve up our grilled -to -order Farm Burgers w/ cheddar, French Fries, condiments (including our homemade pickles) and a drink. Those of you who are uber organized can load that into your calendars right away

No reservations for Mother’s Day? Treat her to her favorites at Joe’s Farm Grill, serving breakfast (8 a.m. to 11) and lunch and dinner till 9 p.m. Come later in the evening and miss some of the line – and enjoy a picnic -in -the -park dinner with the sunset and lights under the trees.

Cheeseburger Built for Two

  • Posted February 10, 2011 by Joe's Farm Grill
  • 1 Comment

February 9, 2011

It fills up the entire plate…. a full- pound patty of all-natural ground chuck, seasoned and grilled up ‘til perfectly juicy. It takes four slices of cheese (a quarter pound), one each of Cheddar, Swiss, Fontina, and American, to cover in melty gooeyness, and a very special two-handed sesame bun to support this over-the-top, best ever cheeseburger. But wait, there’s more! Add 2 side dishes, maybe our famous fries and cole slaw, a homemade Strawberry Cheesecake Cup and Agritopia-grown fresh lettuce, homemade pickles, and toppings, and you’ve got our “Cheeseburger Built for Two.”

Sweetheart Combo for two: Cheeseburger, 2 sides, homemade Strawberry Cheesecake Cup $18

Cheeseburger and Fries only $14

Enjoy for a very limited time: Friday, Feb. 11 through Valentines Day, Monday, Feb. 14.

Holiday Hours and Candy Canes

  • Posted December 16, 2010 by Joe's Farm Grill
  • 1 Comment


Joe’s Farm Grill will close at 3 p.m. Christmas Eve (Friday, 12/24) and be closed all Christmas day (Saturday) so that we can all be with our families to celebrate our Savior’s birth. We will re-open regular hours on Sunday and maintain our regular schedule of 8 a.m. to 9 p.m. through New Year’s Day and beyond.

My favorite way to enjoy Candy Canes has always been to eat them ground up in Peppermint Stick ice cream. My new favorite way is to enjoy them in our Peppermint Stick milkshake. It took us a couple years to figure out the ideal process to pull it off, but I think we did. Make sure to bring holiday guests out to the Farm for a burger, rings, and a shake. The best of Arizona, all in one place. Merry Christmas!